This invention relates to a new and distinct variety of strawberry plant named `PREMIER`. This new strawberry plant named `PREMIER` is primarily adapted to the growing conditions of the central coast of California, and is primarily characterized by its medium red fruit color; large fruit size; conical to ovate fruit shape; large calyx; medium sized plant; medium to dark green foliage color; medium sized foliage; short fruiting trusses; and strong pubescence of the fruiting truss.