A vehicle processing system exchanges data through a vehicle entertainment and information system, a service gateway, and a content provider. The vehicle processing system requests data from the content provider through a service gateway. The service gateway generates and transmits a downstream service packet to the vehicle entertainment and information system. The content provider may include a packet generation subsystem that forms the downstream data packets. The subsystem may encode the data and embed a data identifier that may identify the data format of the downstream data packets.

 
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