This invention relates to the use of a vinic alcohol in cosmetic compositions, perfumes and personal care products. The vinic alcohol is characterized as being a product from the grape fermentation followed by purification by distillation, and is used in this invention in total or partial substitution of the conventional ethylic alcohol. The vinic alcohol contains residual substances, which are a characteristic feature of the fermentation of grapes, affording a characteristic odor to the ethanol, contributing to a different olfactory sensorial perception.