A display device includes an image data receiving unit receiving image data, a liquid crystal display unit displaying an image based on the image data received by the image data receiving unit, a light source supplying light to the liquid crystal display unit, an input unit inputting information showing a use environment at a time of viewing an image displayed on the liquid crystal display unit, a luminance value calculating unit calculating a value for adjusting a color tone or hue of the light source or the image based on the inputted information, and a color adjusting unit adjusting the color tone or hue of the light source or the image based on the calculated value.

 
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