There is provided a device for hair care having a housing with at least one aperture, one or more ion generators for selectively generating concentrations of ions having different combinations of intensity and polarity, and one or more ion emitters for selectively emitting concentrations of ions having different combinations of intensity and polarity. The device can be any device or combination of such devices, suitable for use with hair and for to optimize the known beneficial effects of ionization to hair of the user.