The current invention involves a universal fishing bait fundamentally comprised of a cord body of filaments or strips of fibrous collagen made up into any shape or design capable of attracting fish, that is 100% biodegradable and that furthermore has a good capacity to diffuse and liberate attractant substances. The bait invented presents excellent mechanical properties in terms of resistance to breakage and resistance to tearing, is easily manipulated, transported and stored. Similarly, the invention provides for the use of fibrous collagen in the preparation of said universal fishing bait.