A parcel shelf structure in a rear area of a vehicle body includes a parcel shelf disposed between first and second rear cross members. The parcel shelf has in the center thereof a speaker installation section comprised of a bottom part that accommodates a step formed in a downwardly concave manner from a surface of a frame unit of the parcel shelf. The speaker installation section is formed by a peripheral wall that slopes downward from the surface of the frame unit toward the center of the speaker installation section, and the surface area of the speaker installation section is small.