The present invention provides a method for implementing interactive radio features within a telematics equipped mobile vehicle. The method includes receiving radio station information, detecting an initiation command received from a user interlace, and providing the radio station information to the telematics unit responsive to the detected initiation command. The radio station information may include a radio station message having a telephone number associated with a radio station advertiser. The method may further include receiving a communication command, and initiating a wireless communication via the telematics unit responsive to the received communication command.