A system receives a request to search an electronic catalog of a vendor which specifies a query term. The query term is used to search an electronic catalog of a third party. The results obtained by searching the electronic catalog of the third party are parsed to uncover a keyword recognized by a search engine associated with the electronic catalog of the vendor. The uncovered keyword is then used in the search engine associated with the electronic catalog of the vendor to locate one or more items in the electronic catalog of the vendor. Items located in this manner are the search results responsive to the query term.