An image forming apparatus that forms a color image includes: a sensor that detects a density of an image formed on the transfer body; a density adjusting unit that forms a density test pattern on a transfer body and that adjusts process parameters such that a density of the density test pattern on the transfer body falls within a predetermined range of a reference density; and a gradation adjusting unit that forms a gradation test pattern on the transfer body and updates the gradation correction data such that a density for every gradation of the gradation test pattern on the transfer body falls within a predetermined range of a reference gradation density acquired and stored beforehand. The gradation adjusting unit updates the gradation correction data subsequently after the density adjusting unit adjusts the density of the density test pattern.