An improved, multiple use container (20) is provided having a primary container (22), a shelf insert (24) and a tray inset (26). The preferred container (20) provides a storage area (229) sized to receive a video cassette (232) book, or other appropriately sized item, with the insert (26) adapted to hold associated items such as toys, food or the like. The container (20) has a closure assembly (38) which can be alternately oriented in a fully closed condition so that the container (20) may be used for storage, carrying or mailing purposes, or an open and secured orientation allowing access to the contents of the container without any interferences from the closure assembly (38).