A system and method are presented for monitoring user browsing information. Such information can include, but is not limited to, the web pages visited by users, search queries submitted by users, the manner in which users browse the Internet and search for content, as well as any demographic information and interests of the corresponding users. Once a particular type of user browsing information has reached a certain threshold of activity by users, the invention can be configured to detect activity that reaches the threshold and then can increase the monitoring of the information.