Disclosed is a mask composition comprising: (1) a water insoluble substrate; and (2) an emulsified liquid composition comprising: (a) an oily component; (b) a hydrophilic surfactant; (c) a water-soluble thickening polymer which provides the liquid composition a viscosity of from about 500 mPas to about 60,000 mPas; and (d) an aqueous carrier.