Methods and systems are provided for inserting content into a web page and providing the modified web page to a web browser. A request for a web page is intercepted and redirected to a web page processing agent, which fetches the requested web content. A new web page is generated that includes the requested web content and inserted content provided from another source, such as from an ISP. The inserted content is presented in a dedicated screen area. The new web page may include a first frame comprising the inserted content and a second frame including the requested web content, such that the end user can scroll the web content without affecting the inserted content.