This invention enables people from the at-home viewing or listening audience of any television or radio broadcast to talk with each other to discuss the program's content on the telephone at any time before, during or after a show. In addition to discussion forums based on broadcast and print media content, the system provides premium priced telephone access to people with specific expertise, e.g., sports stars, politicians and a host of other specialists. Income is earned on a per-minute or flat-rate basis and billed to the caller primarily via credit card or their phone bill. Revenue can be derived from the sale of advertisement, e.g., mentions of the sponsor over the telephone during the initial greeting and within conferences, as well as from the licensing of the service to media networks as a value added service.