An image forming apparatus includes an electrophotographic photoconductive body for forming an electrostatic latent image thereon; an exposure device for exposing the electrophotographic photoconductive body to form an electrostatic latent image; a storage device for storing information related to potential characteristics at a plurality of areas divided on a surface of the electrophotographic photoconductive body in advance; an information obtaining device for obtaining the information related to potential characteristics, wherein light quantities exposed by the exposure device are determined according to the information related to potential characteristics stored by the storage device and the information related to potential characteristics obtained by the information obtaining device.