This invention relates to a method for electrowinning of titanium metal or titanium alloys from electrically conductive titanium mixed oxide compounds in the liquid state such as molten titania slag, molten ilmenite, molten leucoxene, molten perowskite, molten titanite, molten natural or synthetic rutile or molten titanium dioxide. The method involves providing the conductive titanium oxide compound at temperatures corresponding to the liquid state, pouring the molten material into an electrochemical reactor to form a pool of electrically conductive liquid acting as cathode material, covering the cathode material with a layer of electrolyte, such as molten salts or a solid state ionic conductor, deoxidizing electrochemically the molten cathode by direct current electrolysis. Preferably, the deoxidizing step is performed at high temperature using either a consumable carbon anode or an inert dimensionally stable anode or a gas diffusion anode. During the electrochemical reduction, droplets of liquid titanium metal or titanium alloy are produced at the slag/electrolyte interface and sink by gravity settling to the bottom of the electrochemical reactor forming, after coalescence, a pool of liquid titanium metal or titanium alloy. Meanwhile carbon dioxide or oxygen gas is evolved at the anode. The liquid metal is continuously siphoned or tapped under an inert atmosphere and cast into dense and coherent titanium metal or titanium alloy ingots.