A bright pigment with a gold tone of the present invention includes a scaly glass substrate 10, a base coating 20 containing at least one metallic material selected from the group consisting of silver, nickel and a nickel-based alloy, a gold coating 30 containing gold and a yellow coating 40 containing a yellow colorant and a parent material. The base coating 20, the gold coating 30 and the yellow coating 40 each form a layer covering the scaly glass substrate 10, and the base coating 20 is arranged innermost among the base coating 20, the gold coating 30 and the yellow coating 40.