The invention relates to a method for visually presenting a set of properties of a web site, which comprises: (a) predefining within a provider's search engine a set of properties and assigning to each property a visual symbol; (b) using a spider program, visiting by said provider's search engine each web site and determining those properties from said set that are characteristic to that web site; (c) associating by said provider's search engine with each web site those symbols corresponding to said determined properties; (d) forming for each web site a corresponding combined visual representation of the web site based on said associated symbols; and (e) when listing search results to a user, including the combined visual representation for each web site respectively.