In one example embodiment, a system and method is illustrated that includes receiving an item choice including a fashion item. The system and method also includes matching the fashion item with an additional fashion item selected from a style matrix, the matching based upon an attribute. Further, the system and method includes transmitting the additional fashion item as part of an outfit match set. Moreover, the system and method includes selecting the fashion item from a digital closet. The system and method includes processing the fashion item to build an attribute association matrix. In addition, the system and method includes comparing the attribute association matrix and the style matrix to determine a match of the fashion item and the additional item.