Disclosed is a display driver that includes a first current driver circuit, a second current driver circuit and a reference current source circuit. The first current driver circuit, which has plural current sources the output current values of which are determined based on a reference current, and switch circuits for on/off controlling the current path between the plural current sources and the current output terminal based on video signal composed of plural bits. The first current driver circuit outputs a first output current conforming to the video signal. The second current driver circuit outputs the second output current conforming to the video signal, while the reference current source circuit variably controls the reference current based on the value of the video signal. A current that is the result of combining the first and second output currents from the first and second current driver circuits is output as an output current. An amount of change in the output current that corresponds to a change of one LSB of the video signal, is varied in accordance with the value of the video signal, the gamma characteristic is approximated by piece-wise linear approximation and the overall luminance of the display pane is variably controlled based on a control signal from a panel luminance adjustment circuit.