An interactive radio system and method are disclosed. The system enables platforms, data solutions, and building community to deliver value for listeners, stations and advertisers. The system synchronizes the on-air activity of the radio station with websites, streaming audio, ecommerce systems, text messages and visuals and may include music, promotions and commercials. The system also distributes content identifiers with device makers (RDS/HD Radio receivers) so future radios can be designed to enhance user experiences.