A live bait baiting apparatus includes a pair of arms. Each of the arms has a first end and a second end. The first ends terminate in a loop. A hook coupler is attached to the second ends of the arms. The second ends are spaced away from each other and the first ends extend away from the hook coupler. The hook coupler has a distal end with respect to the arms. The distal end has an opening therethrough for attaching a hook. Each gill of a pair of gills of a fish has one of the first ends extended therethrough and each of the first ends extends outwardly of a mouth of the fish to position the hook coupler below and behind the gills of the fish. A hook is attached to the distal end of the hook coupler and a fishing line is secured to each of the loops of the first ends.