An automated fulfillment system enables gift cards and/or bookmarks to be embedded or sent along with personalized greeting cards. In the present invention, a method, system and apparatus enables a person to 1) purchase a gift card from either a Internet Website, Catalog, and/or retail kiosk, 2) choose a retail quality greeting card, 3) personalize the greeting card, and 4) send the personalized greeting cards as a gift with a gift card and/or bookmarks embedded inside the greeting card. The reverse is also possible, i.e. a user can purchase a greeting card, personalize the greeting card, and then assign that greeting card to have a gift card inserted therein. In other embodiments the greeting card itself may serve as a bookmark or the bookmark may include a gift card.