According to the present invention, a display strip with which the process of attaching product-enclosed bags can easily be automated and from which the product-enclosed bags can easily be detached without having their appearance degraded and a display strip and product assembly can be provided. The display strip according to the present invention is utilized to hold and align a plurality of product-enclosed bags vertically for the display. It comprises at least a substrate layer and a sealant layer with the sealant layer containing an ethylene-vinyl acetate copolymer and an adhesive promoting tackifier.