A light emitting diode (LED) display, including: drive circuitry; a control processor; a frame including two edges; multiple cables extending rigidly between the two edges of the frame; and at least one pixel module coupled to each cable. Each cable includes a power wire coupled to the drive circuitry, a ground wire, and at least one data bus wire coupled to the control circuitry. Each pixel module includes: a power electrode coupled to the power wire of the coupled cable; a ground electrode coupled to the ground wire of the coupled cable; a bus electrode coupled to the data bus wire of the coupled cable; an LED light source; and pixel control circuitry coupled to the electrodes and the LED light source. The pixel control circuitry is adapted to drive the LED light source with a drive current based on a control signal received from bus electrode.