The methods and systems described herein may involve determining at least one lifeotype of at least one individual, analyzing the at least one lifeotype, and targeting an advertisement to at least one individual based on the analysis. The methods and systems described herein may involve determining at least one lifeotype of at least one individual, analyzing the at least one lifeotype, and providing information regarding the at least one lifeotype to at least one individual. The methods and systems described herein may involve determining at least one lifeotype of a population of individuals, aggregating the lifeotype information, analyzing the lifeotype information, and providing an output regarding the at least one individual in the population.