A computer implemented method and system for filtering incoming electronic messages based on user objectives is disclosed. For example, automated assistance can be provided in realizing a user objective of filtering electronic mail (e-mail) messages associated with a "conversation" thread. The electronic message filtering system can receive an e-mail message, examine attributes or characteristics of the e-mail message, determine if a rule has been established for messages with the characteristics of the incoming message, and if there has been a rule set up, automatically implement an action in accordance with the rule. For example, when electronic messages with particular information in the header (e.g., a particular subject) are received, the messages are automatically moved to a designated trash folder. Additionally, finer granularity of message management can be achieved (e.g., an action is automatically implemented to display a message from a particular sender at the top of a list).