Network communication is provided between an offerer of a product and a potentially interested party with regard to the product, by the offerer placing an announcement regarding the product in an announcement channel, for instance a newspaper, and he then incorporates a unique perceivable element, for example a graphic icon, in the approach, which may be an advertisement. The perceivable element indicates an association with a proprietor of a special network domain name. The potential interested party then uses, for establishing the network communication, the special domain name together with an intuitive net address part that can be understood from the announcement (the advertisement), the intuitive address is interpreted in a data processor with the domain name proprietor, whereafter the communication is directed directly to an address with the offerer that is relevant with regard to the announced product.