The present invention relates to the field of perfumery and more precisely it concerns a device, and the consumer articles associated therewith, for dispensing an active composition into the surrounding space. The device includes an active liquid, a reservoir holding the active liquid, a wick-/emanator structure composed of a wicking part and an emitting part, the latter having an evaporative surface to be directly exposed to the surrounding space when the device is activated and being housed in a moveable housing assembly, activation of the device occurring without need to removing the housing assembly and or the wick-/emanator structure, the device further comprising a rotor arranged in a manner providing for rotation of wicking or emitting parts to allow forced evaporation of the active volatile upon activation of the device.