A digital content pricing apparatus may include a sales computer and a memory used to retain digital content items associated with a base price and one or more option prices, along with a final price related to the base and option prices by a final pricing formula. A method may include selecting a digital content item and at least one configuration option associated with the item, calculating the item price using appropriate adjustment factors, and calculating the final price using a final pricing formula. Pricing information, in the form of prices, adjustment factors, and formulae may be defined in meta-data descriptors included in the digital content.