A tire protecting apparatus mounted on a vehicle provided with a wheel having a tire on a wheel filled with pressurized air, which protects the tire from abnormally deforming while the vehicle is running, is provided with a tire temperature sensor that detects a temperature of the tire, and a determinator that determines whether it is necessary to cool the tire based on the tire temperature detected by the tire temperature sensor when there is a possibility that abnormal tire deformation will occur. Accordingly, the invention protects the tire from abnormally deforming by considering the temperature of the tire while the vehicle is running.