The invention is a cosmetic cleaning product, comprising a massage applicator comprising a container body and a massage device having at least one massage pin device, the pin device having at least one first surface which is configured to be in contact with the surface to be massaged, wherein a force can be transmitted between the first surface of the massage pin device and the surface to be massaged, and wherein at least one predetermined massage characteristic feature selected from the group consisting of a predetermined hardness, a predetermined geometry and a predetermined elasticity exists in a region of the first surface of the massage pin device which is configured to be in contact with the surface to be massaged, and at least one adjusting device which can adjust the at least one predetermined massage characteristic feature, and a cosmetic cleaning formulation.