An embodiment of the invention is directed to a method and apparatus for automatically providing network services in a way that improves upon the prior art. Systems implementing aspects of the invention can, for instance, provide developers with a mechanism for creating Web Services without having to write low-level SOAP, XML, or WSDL code. The system utilizes a rule-based approach to provide a mechanism for dynamically reconfiguring the system with requiring redeployment of the entire system.