In an image sensing apparatus having an electronic flash that illuminates an object and an image sensor that acquires an image of the object as an image signal, whether to perform a process regarding pink-eye correction for the image of the object acquired by the image sensor is selected before image sensing. The process regarding pink-eye correction is performed for the image of the object in accordance with the selection result. Process result regarding pink-eye correction is displayed together with the image of the object before pink-eye correction or the image of the object after pink-eye correction.