A reconfigurable target/projectile activity entertainment device is disclosed, wherein the device includes a projectile, a target having a target area and a reversible base connectable to the target. The target is in the form of a hoop or ring and is disposed above the reversible base. The hoop has an opening therein that forms the target area. The hoop contains a sensor that detects a projectile passing through the target area and communicates with a sensory generator to generate sensory-stimulating output (i.e., lights and sounds). Projectiles directed through the target area drop to the reversible base below the target area. The reversible base has a first side and a second side. The first side is concave for collecting a projectile that drops thereon. The second side is opposite the first side and has a convex side that deflects projectiles dropping thereon to deflect the projectile away from the device. The reversible base can be reconfigured between a first mode wherein the concave side faces the target area and a second mode that wherein the convex side faces the target.