A system for and method of delivering manufacturer-specified consumer product information to consumers within a marketplace. Manufacturers and/or their agents remotely and actively manage UPN/TM/PD/URL data links for registered consumer products by updating information elements stored in a relational database so as to compose a menu of URLs for each consumer product registered in the relational database. Using an Internet-enabled client computer, a consumer transmits a request for information resources about a UPN-labeled consumer product registered with the relational database, using one or more of the UPN, TM and/or PD that are symbolically linked to the UPN assigned to a registered UPN-labeled consumer product. In response to the request, the UPN, TM and/or PD contained in the request are automatically recovered and used to access the URLs stored in the relational database and the accessed URLs are then transmitted back to the Internet-enabled client computer.