This transparent conductive film comprises a single-layer film obtained by coating on a substrate a transparent conductive film-forming coating liquid which contains chainlike agglomerates of noble metal-coated silver microparticles and a binder, the chainlike agglomerates having an average primary chain length set within the range of 100 to 500 nm, an average thickness set within the range of 1 to 30 nm and an average primary chain length-average thickness ratio set within the range of 3 to 100, and the binder being set within the range of 40 to 200 parts by weight based on 100 parts by weight of the noble metal-coated silver microparticles, wherein the single-layer film has a surface resistance of 50 to 2000 .OMEGA./.quadrature. and a visible ray transmittance of 40 to 95% as determined alone and independently of the substrate.