On an information registering equipment, content of interest rendered by media, such as a video image of interest distributed by TV broadcasting is captured and displayed. Position/area on the image are defined with a mouse or the like to obtain the target position/area. Information to identify the content is obtained from the TV tuner. Reference information is obtained through input means or by retrieval from the server for reference information. The obtained information specifics are transmitted to an information search equipment that in turn stores then into its database. An information viewing equipment obtains the target position/area and information to identify the content of interest and transmits the thus obtained data to the information search equipment. The information search equipment matches that data with each data record in the database and transmits reference information to the information viewing equipment on which the reference information is displayed.