Broadly, the present invention is a knee support device for providing focused and comfortable pressure (i.e. conforms to the size and shape of the knee and patella) to reduce knee pain. The knee support device comprises a stretchable band for encircling a portion of the user's leg. A moldable inner support is secured to the inner surface of the band and is filled with beads allowing the moldable inner support to conform to the specific anatomy of the user's knee for maximum support and relief. The moldable inner support is only affixed to the band at its ends so that it may move freely with respect to the band and also provides focused pressure to reduce knee pain and helps stabilize the patella to improve alignment and tracking.