The invention relates to providing embedded meta-data into HTML pages by means of a plug-in residing on a user computer. The plug-in analyzes the unstructured data of a hypertext page, understands the meaning behind the data, associates meta-data with some of the unstructured data and stores this meta-data back into the original hypertext page. The plug-in stores meta-data in a location that is hidden from the user's view so that it is unobtrusive but easily retrievable.

 
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