A member information unit, a service history unit and a log information unit for acquiring information from a company's member terminal hold respectively member information including a URL indicating the location of the company's own website, questionnaire information and log information. A predicting unit derives an area of the company's purchase orientation based on the member information, the questionnaire information and the log information. A searching unit accesses the company's own website based on the URL to extract orientation area descriptions belonging to the area of the company's orientation derived by the predicting unit. An analysis instructing terminal displays the extracted orientation area descriptions.