A system (2) for facilitating responsible behaviour by an entity comprising an identification means (32) for identifying the entity, a facility (4) for verifying the identification means and facilitating pursuit of the behaviour, a storage means (18) coupled to be in communication with the facility (4) for storing information related to the pursuit of the behaviour by the entity, a modeler module (24) for comparing the information related to the pursuit of the behaviour by the entity with a behaviour model to determine a category of behaviour of the entity and a resolver module (22) for determining one or more actions to be initiated in relation to the entity and their pursuit of the behaviour such as initiating a change to one or more operating parameters of the facility (4) in response to the activation of one or more limits, blocks or triggers related to the entity.