A broadcast response system provides, e.g., a radio broadcast listener
with the ability to obtain media content such as music or speech while
listening to the radio. The user can respond to items in the radio
broadcast such as advertisements, fund raising drives, or interactive
listener polls during the broadcast. Data such as song title and artist,
author or publisher and the IP address for the location where the digital
version of the content is stored, can be transmitted using, e.g., the
RBDS/RDS data stream. A reference number representing song title and
artist, author or publisher and the IP address for the location where the
digital version of the content is stored can also be employed for ease of
implementation. This reference number can reside in a lookup table to be
accessed by broadcast response server.