A data service is provided in which a network-side radio station emits data, which can be received by at least one subscriber's station without a logical connection being set up between the subscriber's station and the network-side radio station. Radio parameters for emitting the data are set according to features of subscriber's stations located within an area assigned to the network-side radio station. The network-side radio station obtains the items of information concerning the subscriber's station located within the area and items of information concerning the features of these subscriber's stations, in particular, from a higher-ranking network unit.