A fish length measuring apparatus that incorporates a digital scale allows fishermen to both measure and weigh their catch without touching or handling the fish. The apparatus incorporates a housing with a lip grip to grasp the mouth of the fish. A viewable digital output screen is connected to a weight-sensing member whereby the weight of the fish generates a digital numeric display. A distance-measuring sensor projects a beam towards a surface adjacent the tail of the fish and detects the reflection from that surface, then calculates the distance (i.e., length) and displays the length on the output screen. The contour of the housing facilitates hand-holding of the apparatus, and a variety of unique digital data may be selectively displayed on the output screen.