A method of obtaining a physical product using a print medium, comprising the steps of: determining a print media identifier from the print medium using a sensor module of a mobile telecommunications device, the print media identifier having been linked to information associated with the physical product; and, causing, using the mobile telecommunications device and the print media identifier, the information associated with the physical product to be transmitted to a system, whereby the system initiates the delivery of the physical product to a recipient.

 
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< Interactive television systems with digital video recording and adjustable reminders

> Workflow system and method

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