Methods, apparatuses and systems enabling an interactive electronic
commerce and data interchange system that delivers advertising, content
and all manner of ecommerce and data interchange messages tailored to
individual users. The present invention provides methods, apparatuses and
systems enabling an interactive electronic commerce system enabling the
targeted exchange of tailored messages with interested users presented
with message codes in conventional media, such as television, radio, and
printed publications. The present invention allows for the targeted
dissemination of tailored information, such as advertising, promotions,
sales announcements, coupons, and the like.
In one embodiment, the a Universal Digital Assistant (UDA) operates in
connection with a remote server having access to the individual users
demographic, psychographic, preference, contact and other personal
information and delivering advertising messages based on data associated
with individual users.