A system and method for effectively distributing revenues generated from delivering specific healthcare advertisements and non health-care specific advertisements over electronic medical record systems (EMR) and a regional healthcare information network (RHIN) using an electronic advertising server in a manner compliant with HIPAA and Federal Anti-Kickback laws. The system consists of several components including: (1) an internet or intranet based patient portal used by health consumers to communicate with their health care provider; (2) a protocol at the patient portal in which the health consumer may choose from a menu of possible actions; 3) an ad server providing appropriate protocol to distribute the advertisement on the patient portal and EMR; 4) an EMR system used by a physician to record the clinical encounters with the healthcare consumer; 5) a RHIN which bridges the EMR systems and patient portals to create a healthcare network or community of physicians, healthcare consumers and other providers using this system; and 6) an advertisement targeting process.