A method of transmitting/receiving digital contents and a digital content reception system are disclosed. In a case of receiving a service including digital contents through the Internet, first channel information for identifying an entry point and second channel information for identifying a service provided by a service server or a service provider for providing the service can be selectively received. The digital content reception system can receive and store the first channel information from the entry point and can receive and store the second channel information from the service provider or the service server. Accordingly, since another service can be provided by changing a channel, it is possible to provide convenience to a user.